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     Novell - Stop Blaming NetWare    
     Author:  retroguy
     Dated:  Saturday, July 21 2007 @ 10:53 PM CDT
     Viewed:  2,321 times  
    NetWare

    Novell Inc.'s poor financial results are often excused with the line: we can't grow Linux as fast as NetWare is dying. Since NetWare's decline is a long standing fact in the industry, it's easy for Novell to get investors to buy this line. However if we compare financial results from 2003 with 2006, we can see that this is not accurate.

    2003 was the last year in which Novell's centerpiece was NetWare. SuSe Linux was bought that year but officially it was going to coexist happily with NetWare.



    So how was Novell doing then? In 2003 net revenue outside the USA was up an average 10%, within the USA up 1%. In total 1.1 billion. New licenses – often taken to be NetWare's big failing – summed to $265 million.

    By 2006, however, first quarter NetWare revenue was down 11%. Second quarter, 16%; 3rd quarter 19%, 4th quarter 25%. And in 2006, new sales of NetWare or Linux based software were only $173 million. In that year too, revenue fell sharply to 0.96 billion after years at about 1.1. billion. There is a marked change in 2006; Novell lurched downwards.

    What happened was that in 2005 Novell stopped telling people that NetWare had any kind of future. In 2006 the market reacted. Resellers and End-Users only did what Novell were telling them, in effect: Stop using NetWare.

    It's like a promoter who puts on a new show in a new theater because his old show is losing audience numbers. Anyone calling up for tickets to the old show is told that it is soon closing and they should buy tickets to the new show. So, the old show audiences go from 100 to 50 a night, and the new show grows to 20 a night. Does anyone not expect the old show to fall rapidly under these circumstances?

    Only if Novell had continued with the Linux/NetWare coexistence would they be entitled to claim that NetWare is still dragging them down. It's wrong to keep blaming poor sales of a product after you've in effect replaced it.

    The real issue is why more people are not buying Novell Linux. No one can doubt NetWare was steadily declining, but the figures when it was still Novell's platform of choice are still not too bad.

    Novell Inc had some problems with NetWare, but it has a lot more without.




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    Novell - Stop Blaming NetWare | 4 comments | Create New Account
    The following comments are owned by whomever posted them. This site is not responsible for what they say.
    Novell - Stop Blaming NetWare
    Authored by: avanti-tech on Thursday, August 09 2007 @ 05:24 PM CDT
    Amen! Excellent case! Novell went from being the Matador having the Bull by its tail to just another Milk Maid trying to convince people its milk tastes better. Linux is a brave and logical long term direction but literally killing a viable product to force users towards a new flavor is not smart business marketing.

    Microsoft has long tried to create FUD about NetWare to push users away from Novell but in this case Novell did it for them.

    NetWare will be a another technology that died before its time... Another case of the good dying young.


    ---
    Avanti Technology, Inc.
    Novell - Stop Blaming NetWare
    Authored by: avanti-tech on Wednesday, September 05 2007 @ 12:25 PM CDT
    Does anyone besides me find it interesting that the decline in sales of NetWare and OES products has been decreasing over the last two quarters (i.e., sales of the two products are getting stronger rather than weaker)? And without any real marketing efforts towards the products by Novell?

    If this keeps up, the NetWare and OES product line might actually generate enough revenue to make Novell profitable. Something Linux has yet to do...



    ---
    Avanti Technology, Inc.
    NetWare needs to be put out to pasture
    Authored by: flydpnkrtn on Thursday, September 13 2007 @ 12:51 PM CDT
    Seriously guys. Every time I start talking about Linux people get interested, but they look at me weird as soon as I start talking about Novell.

    "Novell? Don't they make NetWare? Are they still around?" is a common reaction. NetWare's gotta go. People want a GUI on their server - Microsoft has proved that fact. The only way Novell's gonna survive at all is if they can successfully transition their current customers to Linux and hopefully convince future customers that they have a choice - that Microsoft SBS isn't the "only option."